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Bulbul Apps: Creating Interactive Content on Smart Devices for Preschoolers

Bulbul Apps: Creating Interactive Content on Smart Devices for Preschoolers

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Prakash Dantuluri,Founder & CEO

Prakash Dantuluri

Founder & CEO

Technology, without a doubt, has made a substantial impact in every corner of our lives. High school students in India are aggressively adopting the best education app and now it’s time for preschoolers to unlock the true advantage of education app for their bright future. Today around 300 million parents are graduating to lower middle class who understand the importance of preschool and are keen to invest in preschool education of their kids. India has more than 380 million kids less than eight years old and is one of the many nations where kids learning apps are widely used. Similarly, parenting is also enriched through introducing mobile apps for kids. Conceding this shift in the mindset, Prakash Dantuluri (Founder & CEO), a Telugu film maker & technocrat, ventured Bulbul Apps in 2014 that enables storytellers, illustrators, writers, musicians, animators, and voice artists to create interactive content on smartphones & tablets for preschoolers & children up to eight years of age.

This Hyderabad-based startup completely eliminates technology barriers and provides unique distributed & collaborative platform facilitating artists and educators
from all over the world to build right curriculum and propose a mobile first media experience to pre schoolers. With the aim to familiarize preschoolers with traditional and regional stories of India, company develops a unique kid’s story app that transforms best Indian stories as well as mythologies into interactive bedtime stories for them.The app also offers a wide variety of musical rhymes & videos that are beautifully animated & gracefully illustrated in Indian essence and are updated regularly (one new book per week). Dedicated towards enhancing the preschooler’s skills, Bulbul has developed over 200 curriculum related stories, 2500 activities and 100 videos since inception. Being leader in mobile content technology, the company became number one kid’s app in more than 20 countries.

With the aim to familiarize preschoolers with traditional and regional stories of India, Bulbul develops a unique kid’s story app that transforms best Indian stories as well as mythologies into interactive bedtime stories for them


High-on Success
Many parents and teachers are apprehensive about kids using mobile and smart devices, while kids are consuming more and more digital content. Day-by-day they are becoming addicted to their digital devices and their
sense of imagination is confined to the gadget ahead of them. Bulbul Apps brings in collaborative approach (fun & interactivity) to put this addiction in the right direction to balance the need of kids, parents and teachers.The venture’s apps establish a communication channel between teachers and parents and foster various skills such as reading, writing, listening, language learning, logical thinking, problem solving, interpersonal & social skills that are important to assess the progress of the kid. Bulbul Apps is the only app provider that maintains world’s largest apps library for preschooler focused on local content specific to each region, city and nation. Additionally, the company develops plethora of measures to track the performance of kids in consultation with school management, which differs from school to school. “We are confident that noone else in the market is offering so much at our quality and cost (Rs.100 per kid/month,” claims Prakash.

Riding high on success, Bulbul has associated with more than 1000 schools (Meridian, Olivers, Bubbles, Chryseallect and others) across the globe. The company’s talented & diverse workforce are passionate towards the product & cause leaving no stone unturned to add value to the content and make their customer delight. With a revenue generation of $120,000 (last year), it is all geared up to bring in augmented reality into its apps. “We aim to become number one preschool app in terms of content offering & number of deployments in India, and generate revenue around $750,000 by the next year,” concludes Prakash.